With immense enthusiasm and great pride, we celebrate today an exceptional milestone in our history: the fifth anniversary of Station D! Since the inception of our company, we have been committed to providing exceptional quality products in wallpaper and wall decals, and this mission remains at the core of everything we do. In this blog, we want to take a look back at our journey and share our passion for interior decoration.

Our Beginnings: A Family Adventure

Our story begins with Danalco Impressions, a family-owned business thriving for three decades.

Tout a débuté lorsque Alain, président et co-fondateur de Danalco, a eu l'inspiration de créer une boutique en ligne. L'idée du papier peint est venue naturellement, car Danalco disposait de tout l'équipement nécessaire pour produire des papiers peints de grande qualité. Il en a discuté avec sa fille Audrey, qui travaillait déjà pour l'entreprise familiale, et elle a accueilli le projet avec un grand enthousiasme.

Rapidement, Audrey a laissé libre cours à son rêve de concevoir quelque chose d'extraordinaire, d'apporter de l'art dans chaque maison et d'offrir aux individus un moyen d'exprimer leur créativité grâce à la décoration murale. Elle avait pour objectif de proposer une multitude d'options et de motifs qui n'étaient pas encore accessibles en ligne au Québec, donnant ainsi aux individus la possibilité de personnaliser leurs espaces et de refléter leur propre personnalité.

To achieve her goals, Audrey knew she needed a trusted partner. It quickly became evident that this person was Fanny, a graphic designer who had already worked for several years in the family business. Their shared passion for interior decor, unwavering bond, and joint desire to create something extraordinary made this adventure possible.

These images date back to our very first photo shoot with Mari Photographer.

First Steps: A Vision of Quality

When we founded Station D, our goal was clear: to revolutionize the world of wall decor with a focus on quality. We knew that every space transformed into a work of art deserved high-quality products. Thus, our journey began with the quest for top-quality materials and cutting-edge manufacturing techniques.

Say goodbye to color variations from one panel to another and the inaccuracies of manual cutting. We use cutting-edge technology at every stage of manufacturing, from printing to cutting, ensuring the impeccable quality of all our products. Over the years, we have invested in a high-end digital wallpaper printer, offering exceptional detail precision, perfect pattern continuity across panels, and, most importantly, color consistency from one order to the next, even when placed weeks apart!

Collaborative Creators: The Art of Unique Decoration

We, Audrey and Fanny, share an overflowing passion for creating wallpaper and wall decal patterns. We take great pleasure in imagining every detail, ensuring that our products evoke an unforgettable 'wow' effect. As collaborative creators, we complement each other perfectly, each having her own preferred style in the realm of decoration.

At the beginning, we drew our inspiration from image banks to create our various patterns. However, over time, we transitioned to a more personalized approach by modifying each pattern to achieve unique creations. We ask critical questions about colors, sizes, and pattern proportions, constantly striving for the best visual outcome.

Once satisfied with the result, we move on to the production stage. Samples are carefully printed to ensure the perfection of the selected patterns. It's a moment of great excitement as we can see our creations come to life in the form of tangible samples.

One of our favorite moments, as creators, is to sit down together to sort through all these samples and select the final patterns that will be part of our collection. It's a meticulous process but also a moment of sharing our common passion. We discuss the strengths of each pattern, how it will fit into different decors, and the impact it will have on a room's ambiance. Our close collaboration and mutual respect for each other's preferences allow us to make informed decisions and choose the most impressive patterns.

We are driven by a constant desire to create exceptional and original products for our customers. Our attention to detail and commitment to quality are evident in every pattern we produce. We take pride in offering designs that add a unique touch to every space, allowing individuals to express their personality and style through wall decor.

Here, we present photos captured over the years by Mari Photographer. She plays an essential role in helping to bring our ideas and concepts to life, contributing significantly to our brand image.

Uniting Talents: Crafting Original Patterns

The creation of patterns extends beyond our own ideas, and over time, we have developed collaborations with talented Quebec illustrators. Together, we unite our visions to craft truly unique patterns. This synergy of ideas generates original works that enrich our product range, providing our customers with an even greater variety for their wall decor. Collaborative creativity is at the core of our approach to bring exceptional patterns to life.

Here, we present some patterns designed in collaboration with Natasha Prévost and Fla Fla Design.

The Station D Community

Beyond the quality of our products, it is the community of passionate customers and talented designers that has played a vital role in our success. Your inspiring creations, stunning interior photos, and unwavering trust are what motivates us every day to improve. We are always thrilled to see our wallpapers and wall decals come to life in your spaces.

Who Is Behind Station D

We also wish to highlight the invaluable contributions of Jonathan, who oversees the printing and cutting of our products, Lyne, who ensures the careful packaging of each of our orders and Bessie, who manages the material supply to ensure we never run short in our production process. We also want to express our gratitude to Paul and Alain, who have trusted and supported us from the beginning of the project. Finally, we extend our appreciation to all the parents and friends who have been involved, offering their assistance and believing in Station D's mission. It is thanks to the commitment of each of these individuals that Station D has been able to progress and fulfill its mission day by day.

Enter for a chance to win a gift card worth $500.

As we celebrate this anniversary, we want to express our deep gratitude to you. You are at the heart of our history, our success, and our future. To spoil you, we are organizing a special contest in your honor.